Business profile
• Pharmaceutical Professional, 11 years in in branded and generics healthcare business
• Multifunctional experience of which team management (6 years), pharmaceutical promotion (5 years),
IT sales
& tech support (2 years)
• 2003 Graduate Medical (University of Medicine and Pharmacy, Bucharest, Romania)
• 2001 Sales and technical support (Flamingo Computers, Bucharest, Romania, IT)
• 2003 Medical Representative (Bayer Healthcare, Bucharest, Romania, Healthcare)
• 2005 Medical Representative (Novartis Pharma, Bucharest, Romania, Healthcare)
• 2007 Medical Representative (Sandoz Pharma, Bucharest, Romania, Healthcare)
• 2008 First Line Sales Manager (Sandoz Pharma, Bucharest, Romania, Healthcare)
• 2011 First Line Sales Manager (Teva RO, Bucharest, Romania, Healthcare)
• 2012 Sales Force Effectiveness Manager (Teva RO, Bucharest, Romania, Healthcare)
Current responsibility - Sales Force Effectiveness Manager for Teva Romania
Management and implementation of all processes related to Sales Force Effectiveness, as follows:
• Involved in performance analysis reviews, people performance
• Developed the CRM environment and connected processes: customer profiling and segmentation, CRM software development, sales force traning and support on the Sales Force Effectiveness projects
• Management of CRM database according with policies
• Setting and providing periodic reports and conclusions related to KPIs for field force
• Provided expertise and consultancy for the territory set-up, sales team scaling and definition, sales targets and incentive definition, planning and tracking
• Implementation of a new model for allocating sales targets to field force, calculating quarterly and monthly sales targets and sales reports
• Owner of sales incentive and sales target quarterly process, with signed off by top management.
• Setting and promoting effective working tools for field force, both for generics and branded business: territory business plans, medical visit mode, coaching reports, sales and activity dashboards
• Leading the change management process in the implementation of all processes related to SF Effectiveness.
• Involved in Teva Europe Early Talent Program
• Develop and implement business inteligence tools to assest and suport performance management process for field force
• Deliver trainings during workshops related to sales force process and increase effectiveness tools
• Develop and coordinate market research projects